[DISTRICT NAME]
COMMUNICATION PLAN
By
[names of core sponsors]
[date]
Table of Contents
1. Executive Summary ..................................................................... Page x
{In
this section provide a 1-2 page overview including a statement of need,
identification of key partners, plan of action, benefits, and request for
approval/funding}
2. Statement of Need ....................................................................... Page x
{Provide
data and antidotal statement of need for improved communication. This is a
statement of the problem and current/projected negative consequences}
3. Statement of Benefits................................................................... Page x
{Provide
both financial and emotional antidotal statement of benefits from this
proposal. Include both lofty and day-to-day examples and/or projections}
4. Communication Partners ............................................................. Page x
{Describe the full set of communication partners to be included in the revised plan, including quoted statements of support. Include specific benefits to each group, in their own words if possible}
5. Statement of Goals ...................................................................... Page x
{Describe
desired outcomes with specific measurable benchmarks and outcomes. Be sure you
include benefits to all communication partners}
6. Plan of Action ............................................................................. Page x
{Describe
the sequence of activities from planning to implementation that lead directly
to each goal. Provide timeline and resources needed to implement each stage}
7. Appraisal of Current Communication Strengths .......................... Page x
{Provide a specific and detailed description of the people and equipment resources currently available, including those key people and coordinators who will lead specific components of the Plan of Action}
8. Identification of Barriers to Success............................................. Page x
{Provide a specific description of barriers
related to each goal that are currently interfering with implementation. These
might include equipment, training, promotion and dissemination, consultants J,
etc}
9. Cost of Implementation................................................................ Page x
{Provide a breakdown of costs for each goal and
total proposal. Estimate the financial benefits of implementation to offset the
immediate costs}
10. First Steps.................................................................................... Page x
{Ask for needed approval and/or funding. State
in terms of…”In order to realize x benefit, the District
Communication Partners need…. [approval/funding]”. Include a
statement of request for each step in the Plan of Action.}
11. Conclusion................................................................................... Page x
{Restate the need and solution. Add thanks for
consideration and support for reaching the benefits (restate).
Appendix